It’s All in the Ending…
Just when you thought you had it figured out right?
A recent review of over 350,000 email threads by Boomerang found that some email closings resulted in much higher response rates.
We all know that the end of an email is dependent on the content and context of the email. So for example, if you’re writing a business email, as I do regularly, you may end with “Best Regards,” “Sincerely” or “Best Wishes.” If you wrote to mom or dad or spouse, your closing line may be “Love,” “Miss you” or “Hugs and Kisses.”
Most popular closings based on the sample of emails reviewed included the following:
- Best regards
- Thanks in advance
- Thank you
- Kind regards
Interestingly enough, emails that ended with some level of gratitude or expression of appreciation received significantly higher responses than emails with other types of closings.
For examples, “Thanks in advance” resulted in a 65.7 percent response rate, where as “best” resulted in a 51.2 percent response rate.
|Email Closing||Response Rate|
|thanks in advance||65.7%|
|Baseline (all emails in sample)||47.5%|
When comparing emails with “thankful closings” to all others, Boomerang’s research noted a response rate of 62 percent. The response rate for emails without a closing of gratitude had a response rate of 46 percent.
- Internet will be lowercase
- Email will lose the hyphen.
They’re a little late to the game, but the world rejoices.